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Introducing Serval

Introducing Serval

AI to give IT superpowers

IT powers the workplace. Why don’t they have better tools?

Organizations are overflowing with new software. Every department has a suite of applications promising to automate manual workflows and improve productivity. While the IT team is responsible for integrating, provisioning, and supporting these new tools, their own workflows remain conspicuously unautomated. Nowhere is this more true than the IT help desk. 

The help desk is an anachronism in today’s workplace, with manual processes largely unchanged from decades ago. Employees request help, a ticket is created, and an agent goes through a series of steps to resolve the issue. IT spends a lot of time manually resolving tickets, and the rest of the organization spends a lot of time waiting on IT. There are tools to automate some of these tasks, but existing “automation” products are more likely to turn a 5-minute help desk request into an hours-long experiment wrangling scripts and custom workflows. 

Enter Serval. We use AI to give IT superpowers, building automations for help desk requests automatically. Our mission: get people back to the work they enjoy. For IT professionals, this means fewer tickets to resolve. For the rest of the organization, it means less waiting on IT. 

So how does it work?

Serval makes it ridiculously easy for IT to build automations

Serval is the only tool where automating a help desk request is faster than resolving it manually. IT admins simply describe their desired automation using natural language and Serval does the rest. Serval builds the workflow in code and explains each step in plain English. Users can chat with Serval to make adjustments, or modify the underlying code directly. Once created, that workflow will automatically be deployed to resolve related help desk requests.

IT can build hundreds of these automations in a single afternoon, covering use cases like adding users to applications, creating/modifying Okta or Google groups, resetting passwords, ordering new devices/peripherals, creating new email aliases/groups, or even building an onboarding or offboarding workflow for new employees. And you don’t have to start from scratch - Serval comes pre-configured with automations covering the most common types of requests. All workflow automations, pre-built and custom, are secure by default with customizable access and approval rules.

Serval transforms the help desk experience for employees

Everyone wants the same thing from their help desk: the fastest possible resolution. Serval’s AI agent routes requests made in your help desk Slack channel to the appropriate automation, resolving requests automatically while respecting the organization’s security policies. 

What can Serval automate?

Application access requests: Serval grants users time-bound access to applications using SSO providers like Okta or via direct grants outside of SSO. Admins can customize access policy rules for each application, including approvers, roles, and access length.

Knowledge base requests: Many questions that show up in the help desk can be answered by documentation that already exists. Serval can search sources you give it access to (i.e. in Notion, Drive, Confluence, etc.) in order to surface these answers automatically.

(Almost) everything else: Serval’s workflow builder gives IT the flexibility to automate complex and long-tail requests unique to each organization, from checking the status of your Kandji devices to delegating Zoom scheduling permissions for EAs. 

Serval is the ticketing platform and copilot for modern IT teams

Recommended workflows: Even if no automation is available, Serval will use the context from the ticket and your organization’s environment to suggest a workflow that can be triggered for an instant resolution.

Context: Serval will highlight relevant context for the ticket, including related articles in your knowledge base, previous tickets, and even historical Slack conversations. Of course, Serval only has access to the content you explicitly give it access to.

Automate future tickets: When a ticket is resolved manually, Serval can automatically suggest updates to its own knowledge and guidance. With Serval, you will never see the same ticket twice. 

We’re just getting started

Our vision for Serval is to become a unified, AI-powered platform for IT support and automation. It’s ambitious, but it’s also just the beginning. The processes of IT Service Management (ITSM) are spreading through organizations, morphing into a broader system of Enterprise Service Management (ESM). It’s not only IT that fields service requests from employees - the same kinds of workflows exist in security, HR, legal, finance, and elsewhere. We’re excited for a future where Serval helps employees across the organization do more, faster. 

If you’re in IT, we’d love to unleash your superpowers. Sign up for a demo to get early access to the Serval platform.

Interested in joining our team? Please reach out to jobs@serval.com 

Following the Founders: Why I Joined Serval

Founding Engineer, Kaz Hishida, tells the story of why he joined Serval.

Serval’s Next Chapter: Raising $75M to Build the New Era of Enterprise Automation and Service Management

We helped customers automate more than 50% of their tickets. Sequoia took notice.

Introducing Serval's AI-native access management

Serval's AI-native access management centralizes operations and improves security for IT and security teams

Gartner IT Symposium Recap: Why it matters that Serval is AI-native

Serval's AI native infrastructure provides huge benefits over legacy ITSM platforms.

General Catalyst Article: Doubling Down on Serval: Building Intelligent IT Agents for the AI Era

Investor, General Catalyst posts about Serval's Series A launch

TechCrunch Article: Serval raises $47M to bring AI agents to IT service management

TechCrunch announces Serval's Series A

Announcing $52M Total Raised to Deploy AI Agents for IT

Serval adds $47M in Series A funding, led by Redpoint Ventures with participation from First Round, General Catalyst, Box Group, Bessemer Venture Partners, Chemistry, and others.

Automate 80% of IT tickets in 24 hrs

At JNUC 2025, Serval CEO Jake Stauch showed how IT teams use Serval’s AI agents to automate 80% of help desk tickets in 24 hours. From access requests to onboarding to Jamf-specific workflows. The session highlighted how Serval unifies ITSM, workflow automation, and access management into one secure, AI-native platform used by companies like Perplexity and Verkada.

Oktane Takeaways: Serval + Okta for AI-Native Automation

How Serval works seamlessly for Okta customers

AI Agents for IT: Vibe Coding Verkada Automations with Serval

You don’t need to code to build the Verkada workflows of your dreams. Build automations from natural language prompts, unlocking the potential of Verkada’s APIs.

New Integrations for Enterprise IT: Microsoft, ServiceNow & Workday

Serval integrating with Microsoft, ServiceNow & Workday to support enterprise IT

Introducing Prebuilt Workflows

Installable, ready-made workflows for easier onboarding

Introducing Slack Shortcuts and Manual Ticket Creation

New tools for creating tickets in Serval

Introducing Manager and Multi-step Approvals

New approval features ensure robust controls over AI tool access

Is this the end of IT tickets?

See how IT ticketing is evolving with the deployment of AI agents

Serval Team Member Spotlight: Teddy Wahle

Celebrating Teddy's achievements

Introducing Serval Silent Mode

Keep Serval AI in the background and tag for help when needed

Introducing AI Feedback

Collect user feedback on Serval's AI agent and track changes in a real-time dashboard

Introducing Serval's New Public API

Create tickets from anywhere, embed AI resolutions, and sync users at scale with a single set of REST endpoints and webhooks.

Serval ticketing integration with Jira Service Management and Freshservice

Introducing Serval Integration with Jira Service Management, Freshservice, and Linear

Take advantage of Serval's AI capabilities without replacing your existing ticketing system

Introducing Private Serval Messages with Team Routing

Your own private help desk - for all your requests

Introducing Tasks in Serval Tickets

Say goodbye to Jira checkboxes. Serval tickets now track manual tasks.

Introducing GitHub Automations

Automate GitHub PRs and more from a help desk request

Serval Team Member Spotlight: Derrick Liu

Celebrating Derrick's achievements

Introducing Third Party Knowledge Base Integration

Serval's AI agent answers employee questions using docs from Notion, Confluence, etc.

Introducing Request on Behalf Of

Run workflows on behalf of other users - with approval

automation vs deflection help desk

The Difference between Automation and Deflection in the Help Desk

They not like us

Migrating from Jira Service Management to Serval

It's easier than ever to modernize your ITSM

AI to Help Humans Work Better - Not Take Jobs

AI enables otherwise impractical best practices in IT and security

Introducing Ticket Auto Updates

"Quiet AI" for the modern ITSM

Introducing Serval’s AI-Powered Email Help Desk

AI resolutions to any help desk request over email

Serval Team Member Spotlight: Sebastien Lajeunesse-deGroot

Celebrating Sebastien's achievements at Serval

Introducing Email Support, Internal Notes, Merging, and Image Attachments

Latest features add more capabilities for Serval ITSM

Serval Copilot

AI superpowers for human agents

Introducing Image Recognition

Serval now diagnoses and resolves help desk requests from a screenshot

Serval Team Spotlight: Kaz Hishida

Celebrating Kaz's achievements at Serval

AI Insights

Serval AI categorizes historical tickets and highlights automation opportunities

Making IT Automation Safe and Secure

Guardrails are key to deploying AI in the ITSM

Analytics, Public API, and Serval for Serval Automations

Latest updates for Serval power users

Suggested guidance

Natural Language Approvals, Automated Knowledge Base Updates, and Version Control

New features for help desk automation

Automating the Automation for IT

Natural language workflow builder eliminates friction in building IT automations

Introducing Serval

AI to give IT superpowers

Serval Achieves SOC 2 Type 2 Compliance

Continuing our commitment to data security

Scheduled Workflows

Run workflows on a recurring schedule

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What will you build?

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What will you build?

Book a demo

What will you build?

Book a demo