Natural language workflow builder eliminates friction in building IT automations
What If Automating a Task Forever Could Be Faster Than Doing It Manually?
That simple yet provocative question sparked the creation of Serval. We heard from IT leaders who wanted to embrace automation, but felt stuck: they believed that any automated solution required a sizable upfront investment for a payoff that might—or might not—arrive down the road.
The mindset was rooted in a tradeoff: “I can do this task manually in a few minutes, or I can spend hours building a script or 'no-code' workflow that might save me time in the future.” But what if that tradeoff didn’t exist? What if creating the automation was actually faster than performing the task manually?
A New Reality for IT Teams
Thanks to advancements in AI, that “what if” is no longer theoretical. We’ve reached a point where the process of building an automated workflow can take less time—and fewer resources—than it would to do the job yourself. This seismic shift is changing how modern IT teams think about operations.
Faster Than Manual
Imagine a scenario: someone requests access to an application, a password reset, or a change to a Google group. In the old world, you’d spend precious minutes (or hours) clicking through admin dashboards, verifying information, and chatting back and forth with the end user. In the new world, you describe what you need once, and an intelligent system not only creates the automation but enacts guardrails to ensure safety and compliance. Suddenly, the “day one” benefits of automation become crystal clear.
Automations That Build Themselves
That’s precisely the bold idea behind Serval: automations should build themselves. Our platform leverages AI to capture the steps behind repetitive tasks, encode best practices automatically, and deliver a plug-and-play workflow that can be edited and improved over time. No more wrestling with complicated scripts or waiting weeks for an automation pipeline to take shape.
Because the heavy lifting is done by AI, the barrier to entry is radically lower. IT teams can transform repetitive tasks into automated workflows in a matter of minutes—removing the traditional “upfront cost” deterrent that has slowed adoption for so long.
The Payoff—Here and Now
Serval is the ITSM for modern teams, built to flip the script on automation. Rather than a lengthy, resource-intensive process, automation becomes instantaneous, intuitive, and scalable. When it’s faster to automate than do the task manually, there’s no reason not to automate everything that slows you down.
And now it’s a reality. If you’ve been waiting for a game-changer in IT operations—where the old tradeoff between “quick fixes” and “long-term investments” no longer applies—Serval is here to make that future happen right now.
Book a demo or reach out to sales@serval.com to learn more.
Following the Founders: Why I Joined Serval
Founding Engineer, Kaz Hishida, tells the story of why he joined Serval.
Serval’s Next Chapter: Raising $75M to Build the New Era of Enterprise Automation and Service Management
We helped customers automate more than 50% of their tickets. Sequoia took notice.
Introducing Serval's AI-native access management
Serval's AI-native access management centralizes operations and improves security for IT and security teams
Gartner IT Symposium Recap: Why it matters that Serval is AI-native
Serval's AI native infrastructure provides huge benefits over legacy ITSM platforms.
General Catalyst Article: Doubling Down on Serval: Building Intelligent IT Agents for the AI Era
Investor, General Catalyst posts about Serval's Series A launch
TechCrunch Article: Serval raises $47M to bring AI agents to IT service management
TechCrunch announces Serval's Series A
Announcing $52M Total Raised to Deploy AI Agents for IT
Serval adds $47M in Series A funding, led by Redpoint Ventures with participation from First Round, General Catalyst, Box Group, Bessemer Venture Partners, Chemistry, and others.
Automate 80% of IT tickets in 24 hrs
At JNUC 2025, Serval CEO Jake Stauch showed how IT teams use Serval’s AI agents to automate 80% of help desk tickets in 24 hours. From access requests to onboarding to Jamf-specific workflows. The session highlighted how Serval unifies ITSM, workflow automation, and access management into one secure, AI-native platform used by companies like Perplexity and Verkada.
Oktane Takeaways: Serval + Okta for AI-Native Automation
How Serval works seamlessly for Okta customers
AI Agents for IT: Vibe Coding Verkada Automations with Serval
You don’t need to code to build the Verkada workflows of your dreams. Build automations from natural language prompts, unlocking the potential of Verkada’s APIs.
New Integrations for Enterprise IT: Microsoft, ServiceNow & Workday
Serval integrating with Microsoft, ServiceNow & Workday to support enterprise IT
Introducing Prebuilt Workflows
Installable, ready-made workflows for easier onboarding
Introducing Slack Shortcuts and Manual Ticket Creation
New tools for creating tickets in Serval
Introducing Manager and Multi-step Approvals
New approval features ensure robust controls over AI tool access
Is this the end of IT tickets?
See how IT ticketing is evolving with the deployment of AI agents
Serval Team Member Spotlight: Teddy Wahle
Celebrating Teddy's achievements
Introducing Serval Silent Mode
Keep Serval AI in the background and tag for help when needed
Introducing AI Feedback
Collect user feedback on Serval's AI agent and track changes in a real-time dashboard
Introducing Serval's New Public API
Create tickets from anywhere, embed AI resolutions, and sync users at scale with a single set of REST endpoints and webhooks.
Introducing Serval Integration with Jira Service Management, Freshservice, and Linear
Take advantage of Serval's AI capabilities without replacing your existing ticketing system
Introducing Private Serval Messages with Team Routing
Your own private help desk - for all your requests
Introducing Tasks in Serval Tickets
Say goodbye to Jira checkboxes. Serval tickets now track manual tasks.
Introducing GitHub Automations
Automate GitHub PRs and more from a help desk request
Serval Team Member Spotlight: Derrick Liu
Celebrating Derrick's achievements
Introducing Third Party Knowledge Base Integration
Serval's AI agent answers employee questions using docs from Notion, Confluence, etc.
Introducing Request on Behalf Of
Run workflows on behalf of other users - with approval
The Difference between Automation and Deflection in the Help Desk
They not like us
Migrating from Jira Service Management to Serval
It's easier than ever to modernize your ITSM
AI to Help Humans Work Better - Not Take Jobs
AI enables otherwise impractical best practices in IT and security
Introducing Ticket Auto Updates
"Quiet AI" for the modern ITSM
Introducing Serval’s AI-Powered Email Help Desk
AI resolutions to any help desk request over email
Serval Team Member Spotlight: Sebastien Lajeunesse-deGroot
Celebrating Sebastien's achievements at Serval
Introducing Email Support, Internal Notes, Merging, and Image Attachments
Latest features add more capabilities for Serval ITSM
Serval Copilot
AI superpowers for human agents
Introducing Image Recognition
Serval now diagnoses and resolves help desk requests from a screenshot
Serval Team Spotlight: Kaz Hishida
Celebrating Kaz's achievements at Serval
AI Insights
Serval AI categorizes historical tickets and highlights automation opportunities
Making IT Automation Safe and Secure
Guardrails are key to deploying AI in the ITSM
Analytics, Public API, and Serval for Serval Automations
Latest updates for Serval power users
Natural Language Approvals, Automated Knowledge Base Updates, and Version Control
New features for help desk automation
Automating the Automation for IT
Natural language workflow builder eliminates friction in building IT automations
Introducing Serval
AI to give IT superpowers
Serval Achieves SOC 2 Type 2 Compliance
Continuing our commitment to data security
Scheduled Workflows
Run workflows on a recurring schedule