vs
vs
Jira Service Management
Jira Service Management
Jira Service Management
Jira Service Management
Serval: The Jira Service Management alternative built for AI-first IT teams
Serval: The Jira Service Management alternative built for AI-first IT teams
Serval: The Jira Service Management alternative built for AI-first IT teams
Serval: The Jira Service Management alternative built for AI-first IT teams
JSM modernized ITSM. Serval takes it further, with automation that's fast to build, easy to adjust, and doesn't require scripting.
Trusted by world's most innovative companies











































































How we're different
Three reasons IT teams choose Serval over legacy ITSM
One platform, not a stack of add-ons
JSM relies on separate tools for access and asset management. Serval combines ITSM, just-in-time access, and asset tracking natively — with one audit trail across everything.

Unlimited workflows, zero consultants
Describe what you want in plain English. Serval's Automation Agent builds deterministic workflows that scale and improve over time. No drag-and-drop builders, no scripting, no dev team.

Zero ongoing maintenance
JSM workflows break when you change tools or processes. Serval proactively maintains integration health, suggests new automations for admin approval, and updates workflows automatically.

One platform, not a stack of add-ons
JSM relies on separate tools for access and asset management. Serval combines ITSM, just-in-time access, and asset tracking natively — with one audit trail across everything.
One platform, not a stack of add-ons
JSM relies on separate tools for access and asset management. Serval combines ITSM, just-in-time access, and asset tracking natively — with one audit trail across everything.
What sets Serval apart?
Compare Serval vs Jira Service Management
01
Unlimited workflows, zero consultants
02
Zero ongoing maintenance
Features
Build automations in natural language, no scripting or drag-and-drop
AI suggests new automations from ticket patterns
No certified developers or dev team required
Edit workflows with natural language or code
03
One platform, not a stack of add-ons
ITSM, access management, and asset tracking included
Just-in-time access provisioning built natively
Built-in automated asset discovery and tracking
Single audit trail across all IT operations
No external tools or add-ons for advanced workflows
Features
Workflows self-heal and self-maintain
Proactive integration health monitoring
Features
Employees or admins can suggest automations for approval
No dedicated headcount to keep automations running
01
Unlimited workflows, zero consultants
Features
Build automations in natural language, no scripting or drag-and-drop
AI suggests new automations from ticket patterns
No certified developers or dev team required
Edit workflows with natural language or code
02
Zero ongoing maintenance
ITSM, access management, and asset tracking included
Just-in-time access provisioning built natively
Built-in automated asset discovery and tracking
Single audit trail across all IT operations
No external tools or add-ons for advanced workflows
Features
Workflows self-heal and self-maintain
Employees or admins can suggest automations for approval
No dedicated headcount to keep automations running
Proactive integration health monitoring
Features
03
One platform, not a stack of add-ons
01
Unlimited workflows, zero consultants
02
Zero ongoing maintenance
Features
Build automations in natural language, no scripting or drag-and-drop
AI suggests new automations from ticket patterns
No certified developers or dev team required
Edit workflows with natural language or code
03
One platform, not a stack of add-ons
ITSM, access management, and asset tracking included
Just-in-time access provisioning built natively
Built-in automated asset discovery and tracking
Single audit trail across all IT operations
No external tools or add-ons for advanced workflows
Features
Workflows self-heal and self-maintain
Employees or admins can suggest automations for approval
No dedicated headcount to keep automations running
Proactive integration health monitoring
Features

"I used to use Jira ITSM for ticket handling. All of it was still very manual work. There was no way to have any sort of automated response that wasn't laid out very manually."

Dana Stocking
Head of IT, Mercor

"I used to use Jira ITSM for ticket handling. All of it was still very manual work. There was no way to have any sort of automated response that wasn't laid out very manually."

Dana Stocking
Head of IT, Mercor
What will you build?
What will you build?
What will you build?
What will you build?
Trusted by world's most
innovative companies
























