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Serval

Serval

vs

Freshservice

Freshservice

It's no surprise that you’ll quickly outgrow Freshservice: a 2014-era platform weighed down by dated drag-and-drop workflows, rigid architecture, and limited automation. Serval builds with real AI, scales seamlessly with your business, and saves you from the long-term cost and frustration of switching later.

01

ITSM with Privileged Access Management (PAM) built natively

While Freshservice depends on external IdP integrations for privileged access management, Serval takes a more unified approach — combining ITSM and security in a single AI-native platform. This enables seamless just-in-time access requests, stronger audit visibility, and a more cohesive access experience.

Built-in privileged access management for just-in-time access requests

Ability to configure any complex approval or authentication method to ensure secure best practices

Approval and actions adapt to individual user requesting access that adapts as their role evolves

Single audit and governance trail for access

AI automations respect least-privilege and compliance constraints

02

AI-native workflow builder to never have to drag and drop again

Serval brings ITSM and security together in one AI-native platform for streamlined access, stronger audits, and smarter control.

Build automations by describing the result in natural language: no drag and drop

Edit workflows with natural language or code

Self-healing workflows with automatic error detection and resolution

View workflow progress as it builds

Deterministic multi-step workflows with approvers, and full flexibility - no drag and drop

Build workflows across any API, rather than setting up each API individually and waiting on an integration team

Installable workflows that naturally fit into your existing system

03

Manage a knowledge base across the company

While Freshservice relies on manually maintained articles that can become outdated, Serval keeps knowledge fresh and connected — integrating seamlessly across your databases with smart access controls to ensure the right information reaches the right people.

Resolve any team's basic knowledge based questions through single help desk

Knowledge base ingestion from any knowledge base you choose

Secure, IdP-based access to knowledge base documents

Insights agent to discern patterns and suggest new automations

04

Reduce total cost of ownership

Outdated workflows slow teams down. Serval keeps them alive. With AI that adapts, learns, and updates automatically, your operations stay fast, flexible, and future-ready.

All AI-native; no extra module costs for AI features

4-week free pilot

Dedicated forward deployed engineer

Weekly feature releases and continuous improvement

Don't rely on a team of engineers to maintain automations

When we were using Freshservice, everything was manual. Once we switched over to Serval, we automated 50% of tickets."

When we were using Freshservice, everything was manual. Once we switched over to Serval, we automated 50% of tickets."

Vernon

Head of IT, Perplexity

What will you build?

What will you build?

What will you build?

What will you build?