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It's no surprise that you’ll quickly outgrow Freshservice: a 2014-era platform weighed down by dated drag-and-drop workflows, rigid architecture, and limited automation. Serval builds with real AI, scales seamlessly with your business, and saves you from the long-term cost and frustration of switching later.
01
ITSM with Privileged Access Management (PAM) built natively
While Freshservice depends on external IdP integrations for privileged access management, Serval takes a more unified approach — combining ITSM and security in a single AI-native platform. This enables seamless just-in-time access requests, stronger audit visibility, and a more cohesive access experience.
Built-in privileged access management for just-in-time access requests
Ability to configure any complex approval or authentication method to ensure secure best practices
Approval and actions adapt to individual user requesting access that adapts as their role evolves
Single audit and governance trail for access
AI automations respect least-privilege and compliance constraints
02
AI-native workflow builder to never have to drag and drop again
Serval brings ITSM and security together in one AI-native platform for streamlined access, stronger audits, and smarter control.

Build automations by describing the result in natural language: no drag and drop |
Edit workflows with natural language or code |
Self-healing workflows with automatic error detection and resolution
View workflow progress as it builds |
Deterministic multi-step workflows with approvers, and full flexibility - no drag and drop
Build workflows across any API, rather than setting up each API individually and waiting on an integration team
Installable workflows that naturally fit into your existing system
03
Manage a knowledge base across the company
While Freshservice relies on manually maintained articles that can become outdated, Serval keeps knowledge fresh and connected — integrating seamlessly across your databases with smart access controls to ensure the right information reaches the right people.

Resolve any team's basic knowledge based questions through single help desk
Knowledge base ingestion from any knowledge base you choose
Secure, IdP-based access to knowledge base documents
Insights agent to discern patterns and suggest new automations
04
Reduce total cost of ownership
Outdated workflows slow teams down. Serval keeps them alive. With AI that adapts, learns, and updates automatically, your operations stay fast, flexible, and future-ready.

All AI-native; no extra module costs for AI features
4-week free pilot
Dedicated forward deployed engineer
Weekly feature releases and continuous improvement
Don't rely on a team of engineers to maintain automations

Vernon
Head of IT, Perplexity