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vs

Freshservice

AI-Native ITSM Built to Scale With You

Compare Serval and Freshservice across automation depth, built-in access management, knowledge intelligence, and total cost of ownership.

Trusted by world's most innovative companies

How we're different?

Four reasons IT teams choose Serval over legacy ITSM and bolt-on automation.

Access management built in, not bolted on

Freshservice depends on external IdP integrations for privileged access. Serval combines ITSM and security in one platform — with just-in-time access requests, adaptive approvals, and a single audit trail.

AI-native workflows, no drag-and-drop

Describe what you need in plain English. Serval builds deterministic, multi-step workflows across any API — with self-healing, automatic error detection, and full flexibility. No integration team required.

Knowledge that stays fresh

Freshservice relies on manually maintained articles that go stale. Serval ingests from any knowledge base, applies IdP-based access controls, and surfaces patterns to suggest new automations.

Lower total cost of ownership

No extra module costs for AI features. No team of engineers to maintain automations. A 4-week free pilot with a dedicated forward-deployed engineer that proves ROI before you commit.

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What sets Serval apart?

What you get with Serval vs Freshservice

01

Access management built in, not bolted on

02

AI-native workflows, no drag-and-drop

Features

Built-in privileged access management for JIT requests

Complex approval and authentication configuration

Approvals adapt as a user's role evolves

Single audit and governance trail for access

AI automations respect least-privilege and compliance constraints

03

Knowledge that stays fresh

Resolve any team's questions through a single help desk

Knowledge base ingestion from any source

Secure, IdP-based access to knowledge base documents

Insights agent to discern patterns and suggest automations

Features

04

Lower total cost of ownership

All AI-native — no extra module costs for AI features

4-week free pilot with forward-deployed engineer

Weekly feature releases and continuous improvement

No dedicated headcount to maintain automations

Features

Build automations in natural language, no scripting

Build workflows across any API without an integration team

Installable workflows that fit into your existing system

Edit workflows with natural language or code

Self-healing workflows with automatic error detection

Features

01

Access management built in, not bolted on

02

AI-native workflows, no drag-and-drop

Features

Built-in privileged access management for JIT requests

Complex approval and authentication configuration

Approvals adapt as a user's role evolves

Single audit and governance trail for access

AI automations respect least-privilege and compliance constraints

03

Knowledge that stays fresh

Resolve any team's questions through a single help desk

Knowledge base ingestion from any source

Secure, IdP-based access to knowledge base documents

Insights agent to discern patterns and suggest automations

Features

04

Lower total cost of ownership

All AI-native — no extra module costs for AI features

4-week free pilot with forward-deployed engineer

Weekly feature releases and continuous improvement

No dedicated headcount to maintain automations

Features

Build automations in natural language, no scripting

Build workflows across any API without an integration team

Installable workflows that fit into your existing system

Edit workflows with natural language or code

Self-healing workflows with automatic error detection

Features

01

Access management built in, not bolted on

Features

Built-in privileged access management for JIT requests

Complex approval and authentication configuration

Approvals adapt as a user's role evolves

Single audit and governance trail for access

AI automations respect least-privilege and compliance constraints

02

AI-native workflows, no drag-and-drop

Resolve any team's questions through a single help desk

Knowledge base ingestion from any source

Secure, IdP-based access to knowledge base documents

Insights agent to discern patterns and suggest automations

Features

Build automations in natural language, no scripting

Build workflows across any API without an integration team

Installable workflows that fit into your existing system

Edit workflows with natural language or code

Self-healing workflows with automatic error detection

Features

03

Knowledge that stays fresh

04

Lower total cost of ownership

All AI-native — no extra module costs for AI features

4-week free pilot with forward-deployed engineer

Weekly feature releases and continuous improvement

No dedicated headcount to maintain automations

Features

01

Access management built in, not bolted on

02

AI-native workflows, no drag-and-drop

Features

Built-in privileged access management for JIT requests

Complex approval and authentication configuration

Approvals adapt as a user's role evolves

Single audit and governance trail for access

AI automations respect least-privilege and compliance constraints

03

Knowledge that stays fresh

Resolve any team's questions through a single help desk

Knowledge base ingestion from any source

Secure, IdP-based access to knowledge base documents

Insights agent to discern patterns and suggest automations

Features

04

Lower total cost of ownership

All AI-native — no extra module costs for AI features

4-week free pilot with forward-deployed engineer

Weekly feature releases and continuous improvement

No dedicated headcount to maintain automations

Features

Build automations in natural language, no scripting

Build workflows across any API without an integration team

Installable workflows that fit into your existing system

Edit workflows with natural language or code

Self-healing workflows with automatic error detection

Features

"With Serval, I was able to build the workflow logic, guidance and approvals for an infrastructure automation in 2 hours. It would have taken me 3 months with Freshservice."

Todd Thiel

Senior Manager of Enterprise Security, Together AI

"With Serval, I was able to build the workflow logic, guidance and approvals for an infrastructure automation in 2 hours. It would have taken me 3 months with Freshservice."

Todd Thiel

Senior Manager of Enterprise Security, Together AI

What will you build?

What will you build?

What will you build?

What will you build?

Trusted by world's most

innovative companies